Release Sep 2026
The 6-week release plan we use for every single
A single deserves a plan. This is the timeline we follow from final master to release week.
Week 6: Final master and paperwork
Master approved, split sheet signed, artwork in 3000 x 3000.
Week 5: Delivery
Send to distribution with the release date, so it can be pitched to editorial playlists. Spotify needs at least 7 days, more is better.
Week 4: Pitch
Editorial pitch through Spotify for Artists, plus curator, blog and radio lists.
Week 3: Content
Shoot short clips, a visualiser and behind-the-scenes. Plan 10 to 15 posts.
Week 2: Pre-save and teasers
Countdown page, pre-save link and teaser clips with the hook.
Release week
Go live at midnight, send the links to every curator and DJ, post daily, and push the sound to creators.
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